In 1993, Marcel Paré came up with the idea to provide a motor vehicle on the set of «Brainscan» with Frank Langella and Eddy Furlong. Knowing people involved in the motorbike industry, Marcel made an agreement with Rodrique Ross, a motorbike dealer in order to provide him with the requested vehicles. From the first few hours he was on the movie set « Brainscan », he immediately realized that the movie industry had little service and inadequate units as well as people with no experience in the recreational vehicle. He discovered he had a great opportunity and decided to create his own company. Not too long after, the company Winnie Marcel was born and founded in Boisbriand.
After watching people work for a great amount of time, he noticed a lot of deficiencies. People worked outdoors no matter the weather. They had improvised offices and used small vans and tables set up as desks. They also used old municipal buses acting as home-made production vehicles for costumes and make-up.When Mr. Paré appeared before the client, he was more of a visionary than a manufacturer. He decided to close the Winnie Marcel factory and devoted himself to the marketing of Star Suites and he developed the recreational vehicle market (2004-2006) and made the rental possible in Quebec through the European market, particularly with the French. It was then a new step and a sure success. However, Mr. Paré soon realized that the recreational vehicle rental industry is very overwhelming. He absolutely needed another team on the ground and more administrative staff. His goal was to bring recreational vehicles into the film market, making it easier for them to work, which he would do later on successfully.
Always hot with new ideas, Mr. Paré looked for other ideas to fill the gaps of film shootings. He decided to go towards a new approach and created Toilette-Mobile Star Suites, bathrooms for events and construction sites. He felt that his new idea went well with the cinema industry and the proper success of an event. This project was getting better and better over the years and it ensured the future of the company.